Bad Bunny is set to headline the Super Bowl LX Halftime Show, scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California. The announcement was made during halftime of the NFL game between the Dallas Cowboys and Green Bay Packers on September 28, 2025. This marks a significant milestone for the Puerto Rican superstar, who becomes the first Latin artist to headline the Super Bowl Halftime Show since Shakira and Jennifer Lopez in 2020.

Known for his reggaeton and Latin trap hits, Bad Bunny has become a global music sensation. His album “Un Verano Sin Ti” topped charts worldwide, and he recently concluded a historic residency in Puerto Rico that attracted over half a million fans. The artist has also garnered 12 nominations for the upcoming Latin Grammy Awards, underscoring his influence in the music industry (AP News).

The Super Bowl Halftime Show continues to be a platform for diverse musical acts, with previous performers including Beyoncé, The Weeknd, Rihanna, and Kendrick Lamar. Bad Bunny’s selection reflects the NFL’s ongoing efforts to showcase a wide range of musical talent and cultural representation.

As anticipation builds for the event, fans can expect a performance that not only highlights Bad Bunny’s musical prowess but also celebrates Latin culture on one of the world’s most-watched stages.