JW Marriott Marco Island Resort Could Sell for Nearly $1 Billion — What It Means for the Community

Marco Island, Fla. — One of Marco Island’s most recognizable landmarks may soon have a new owner — and a nearly billion-dollar price tag.

Barings, the asset management arm of MassMutual, has reportedly started marketing the JW Marriott Marco Island Resort for sale. The luxury beachfront property, which boasts more than 800 rooms, is expected to fetch close to $1 billion.

For residents and community leaders, the possible sale is more than a big business headline — it’s a development that could shape the island’s future.

The sprawling resort has long been a hub of activity on Marco Island, drawing in tourists from across the globe and serving as a major economic engine for Collier County. It provides hundreds of local jobs, from hospitality staff and culinary workers to event coordinators and maintenance crews. Beyond employment, the resort also contributes significant tax revenue that supports county services.

“This resort isn’t just a hotel — it’s part of the fabric of our community,” said one Marco Island business owner. “The visitors it brings in are the same people who dine in our restaurants, shop in our stores, and book our fishing charters.”

The JW Marriott has invested heavily in upgrades in recent years, adding luxury suites, meeting space, and adult-only amenities. Those enhancements have helped Marco Island remain competitive as other Florida destinations, from Miami to Sarasota, expand their luxury offerings.

While industry insiders say a new owner is unlikely to change the Marriott brand, locals are still watching closely. Some worry about how new investment strategies might impact employees, affordability of events, or even the flow of tourists onto the island’s already-busy roads. Others see the eye-popping valuation as proof that Marco Island’s appeal is stronger than ever.

“This shows the world what we already know — Marco Island is a premier destination,” said a local tourism advocate. “The question is, how do we make sure the benefits of that are felt by everyone who lives here, not just the resort’s guests?”

As negotiations move forward, one thing is clear: whether sold for $1 billion or not, the JW Marriott Marco Island Resort will continue to play a central role in the community’s identity — both as a world-class vacation spot and as a cornerstone of local life.