✈️ NetJets Plans New Private Terminal at Naples Airport — Expansion Aims to Elevate Elite Air Travel

Naples, Fla. (Oct. 31, 2025) — In a move that underscores Naples’ growing reputation as a luxury destination for high-end travelers, NetJets, the Berkshire Hathaway-owned private aviation giant, has announced plans to build a 12,000-square-foot dedicated terminal at the Naples Airport.

The proposed facility would rise adjacent to the existing North Road Terminal, which will also undergo repair and renovation as part of the project.

🧳 A Jet-Set Upgrade for Naples
The planned expansion aims to streamline operations for the company’s high-net-worth clientele, offering upgraded passenger lounges, private offices, crew quarters, and premium ground services. For frequent private-jet users, the terminal would provide a smoother, faster, and more exclusive travel experience — bypassing the shared general aviation spaces currently used at the airport.

“Naples continues to be one of our most in-demand Florida destinations,” a NetJets spokesperson said. “This investment ensures we can deliver the level of service our owners expect while supporting the local airport’s infrastructure.”

🚧 Airport Officials Welcome the Investment
Naples Airport Authority officials expressed cautious optimism about the project, noting that private aviation traffic has surged in recent years — particularly since the pandemic — straining airport capacity and parking space.

“This proposal represents a private-sector investment that aligns with our goals for modernization and efficiency,” said one airport representative. “It also relieves pressure on existing facilities while enhancing safety and service.”

🌴 Local Reactions Mixed
While business leaders and frequent flyers have applauded the plan as a sign of Naples’ economic growth, some residents are less enthusiastic. Critics worry about potential increases in jet noise, traffic congestion, and environmental impact, especially in neighborhoods bordering the airport.

Still, city planners emphasize that the expansion will go through the full permitting and environmental review process before any construction begins.

💼 Bigger Picture
The move reflects a broader trend across Florida’s private aviation hubs — from Palm Beach to Sarasota — where rising demand among seasonal residents and corporate travelers is prompting infrastructure upgrades.

For Naples, the NetJets project could position the airport as one of the premier private-aviation gateways on Florida’s Gulf Coast, catering to the region’s booming luxury market.